The most vital characteristic of cinema is probably its persuasive force, to withdraw its viewers from their everyday experience and envelop them in an audiovisual stream. On top of this, technological evolutions and developments in the visual language of cinema always seem to focus on finding new ways to submerge the experienced audience in a new cinematographic experience, through which a different world of living images, space, light, words, music or movement reveals itself. But if immersion is the thriving force behind the cinematographic experience, what are the new immersive challenges in our contemporary post-cinematic era? This paper explores three contemporary immersive strategies in terms of postmediality, cybertribalism and hypericonography.
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